Subscription Pricing

All customers begin paid access on the start date, split by the new-customer shares. A plan loses its entered percentage only at each renewal: seven days for weekly, calendar months for monthly and calendar years for annual. The horizon excludes the next boundary date. No new customers, trials, upgrades or plan switching are added. Fractional expected customers are intentional.

Cash arrives on the billing date in this model; actual payouts may be delayed. Refunds reduce each charge proportionally, percentage fees apply to the retained receipts and a fixed fee applies to every expected charge. Refunds do not separately change active access. Service costs accrue each calendar day. Gross MRR normalizes annual prices by 12 and weekly prices by 52/12; actual weekly charges follow seven-day intervals, so cash may include 53 charges in a year.

Stripe’s subscription revenue-recognition examples explain why cash and earned revenue differ. This planning model is not an accounting ledger. Check Apple’s subscription terms for your actual fee and offer rules; 15% is an editable example, not a universal rate.

Prices exclude sales tax. Fees, refund policies and service costs vary. Discounts can change conversion, customer mix and renewal behavior. Enter separately justified renewal losses for each period; using 8% weekly and 8% annually does not describe equivalent retention. Compare equivalent benefits when interpreting the annual discount. Acquisition, company overhead, financing and tax are excluded. Service obligations after the chosen horizon are also excluded, even when an earlier charge paid for that future access.