Creator economics · free calculator
Creator Deal → Break-even
A retainer. A revenue share. The customer count that makes the deal work. Compare the terms before you commit.
Illustrative USD inputs, not creator benchmarks. Your numbers stay in this browser until you send a mentor chat.
Your campaign, one shared horizon
Compare three proposed deals
Retainer + share · through day 90
At 50 payers, this scenario leaves $568.80 after creator, service and other campaign costs. Company overhead and income tax are excluded.
Same customers. Different terms.
Comparison holds customer behavior fixed. A creator may not accept every offer, and incentives can change performance.
Fixed fee
$1,000.00 fixed + 0% share
33 payers to break even
after campaign costs
Retainer + share
$600.00 fixed + 20% share
26 payers to break even
after campaign costs
Revenue share only
$0.00 fixed + 40% share
0 payers to break even
after campaign costs
The hybrid can afford at most $1,168.80 in total fixed creator fees at this payer count, after your other campaign costs. A negative amount means even a zero retainer would lose money.
Turn the threshold into a test
Would this deal survive a weak month?
Bring the economics and attribution rules to Julia Pintar and Alex Vech’s AI mentors. The button prepares an editable draft; nothing is sent yet.
Review my creator deal ↗The calculation
Agree on the denominator.
With the example inputs, $48 gross receipts × 90% after refunds × 85% after platform fees = $36.72 net receipts per payer. A 20% share of that is $7.344. Subtract $6 service cost: $23.376 remains. A $600 retainer needs 26 paying customers to break even.
What revenue share includes
The default shares receipts after refunds and platform fees. The other option shares receipts after refunds but before platform fees. Both subtract service costs separately. Enter the actual agreement; gross-before-refund terms, minimum guarantees, caps and payment schedules require a separate calculation.
Revenue horizon and attribution
Each payer must have the same follow-up horizon. Young cohorts have unfinished revenue. Do not paste all-customer revenue into a per-paying-customer input. Attribution windows and platforms can disagree, and attribution does not prove the creator caused every sale.
Definitions checked November 5, 2026: RevenueCat cohort revenue and maturity; TikTok reporting differences.
What this cannot decide
This is a contribution comparison over your chosen horizon, not a cash-payback timeline, valuation or prediction of creator performance. Renewals after the horizon and ongoing revenue-share obligations are excluded. A long-lived revenue share can become expensive later. Compare content quality, rights, exclusivity and workload separately; a cheap deal on paper can still be a poor fit.
Work through the decision
Is $600 plus 20% cheaper than a $1,000 creator fee? Follow the payer threshold and the point where the cheaper offer changes.
Need to estimate the acquisition funnel first? Use Views → MRR. Need to inspect cash timing for a customer cohort? Use Ads → Payback.