Influencer marketing · free calculator
Influencer → Profit
A creator quotes a monthly fee, a view bonus and a revenue share. Find out how many subscribers their views must bring before you sign.
Illustrative USD inputs, not creator benchmarks or a forecast. Your numbers stay in this browser until you send a mentor chat.
The creator’s campaign
Your funnel
What a subscriber pays you
The deal
Your result after creator pay · 3 months
1.5M views bring 93 paying subscribers and $3,969 after store fees. You need about 944.8K views a month to break even.
- Views1.5M500K × 3 mo
- Installs3,0000.2% of views
- Trials33611.2% of installs
- Subscribers9327.8% of trials
- Net revenue$3,969after 15% fee
Which rate makes this deal work?
Your result for 3 months at other view counts and install rates. The outlined cell is your scenario. Everything else is held constant.
| Views / month | 0.05% | 0.1% | 0.2% | 0.3% | 0.5% | 1% |
|---|---|---|---|---|---|---|
| 125K | −$4.3K | −$4.1K | −$3.7K | −$3.3K | −$2.5K | −$531 |
| 250K | −$4.1K | −$3.7K | −$2.9K | −$2.1K | −$531 | $3.4K |
| 500K · yours | −$4.3K | −$3.5K | −$1.9K | −$337 | $2.8K | $10.8K |
| 1M | −$4.4K | −$2.8K | $350 | $3.5K | $9.9K | $25.8K |
| 2M | −$2.8K | $350 | $6.7K | $13.1K | $25.8K | $57.5K |
| Where the money goes | USD |
|---|---|
| Gross subscriber revenue | $4,669.47 |
| Store / payment fees | -$700.42 |
| Creator monthly fees | -$4,500.00 |
| Creator view bonus | -$600.00 |
| Creator revenue share | -$793.81 |
| Other campaign costs | $0.00 |
| Your result | -$1,924.76 |
Counts only the entered revenue per new subscriber. Renewals after it, refunds, organic lift from the content and subscribers who would have come anyway are excluded. Attribution is not incrementality.
Before you sign
Is this creator worth the retainer?
Take the funnel to Blake Anderson and Alex (Content Rewards)’s AI mentors. Pressure-test the view estimate, the install rate and a smaller first test. The button prepares an editable draft; nothing is sent yet.
Review my influencer deal ↗The calculation
One rate decides the deal.
With the example inputs, 500K views a month for three months is 1.5M views. At 0.2% views → installs that is 3,000 installs. 11.2% start a trial and 27.8% of trials pay: about 93 subscribers. At $49.99 less a 15% store fee, they bring $3,969.
The creator earns $4,500 in fees, $600 in view bonuses (100K views above the threshold × $2 per 1,000, each month) and a 20% share of $794. Result: −$1,925. At 0.32% views → installs, the same deal breaks even.
Where the defaults come from
Install → trial 11.2% and trial → paid 27.8% are global averages from Adapty’s State of In-App Subscriptions 2026; North America’s install → trial rate is 14.5%. They are category-wide averages, not a prediction for your paywall. Replace them with your own subscription data.
Views → installs has no public benchmark. 0.2% is an assumption. Measure it in the first weeks with the creator’s link, promo code or a dedicated landing page, then come back and replace it.
Estimating the creator’s views
Use the median views of the creator’s recent sponsored posts on each platform, not their follower count or best video. Sponsored posts often get far fewer views than the same creator’s organic content. Add a view bonus to pay for a breakout video instead of paying for it upfront. A format that has worked for them before, such as a recurring series or a seasonal theme, can justify a higher estimate; test it with a single video first.
What this cannot decide
One revenue figure per new subscriber, one conversion rate for every platform and format. Stories, long videos and Shorts convert differently; run them as separate scenarios when the rates differ. Renewals after the entered revenue, refunds, organic lift and subscribers who would have arrived anyway are excluded. Equity, exclusivity, usage rights and payment timing need a separate review. Attribution is not incrementality.
Next calculations
Already know how many paying customers the creator brought? Compare a fixed fee, a retainer and a revenue share with Creator Deal → Break-even. To model renewals and MRR from your own content, use Views → MRR.