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A field guide for makers

Help users reach first value

A successful request or an accepted permission prompt is a milestone. Decide what the person wanted to accomplish before choosing your activation event. These worked examples show how a seemingly successful intermediate step can hide a missing outcome.

Which decision are you facing?

  1. App makers · Activation

    Measure whether reminders work before optimizing the permission prompt

    Use this when a permission prompt wins but the user outcome is unclear. Keep eligible users and mature tasks in the comparison.

  2. SaaS makers · Developer activation

    How to measure API activation after the first successful request

    Use this when a successful sample request is being counted as adoption. Separate a real input, retrieved output and repeat job.