← All field notes

A field guide for makers

Find your next customers

Start with the point where evidence is missing. If you have nobody using the product, work on a reachable audience and a real task. If people already find you, check the promise they arrive for and the outcome they can finish. A higher visit count does not answer either question.

Which decision are you facing?

  1. SaaS makers · Search intent

    Does that search query deserve its own landing page?

    Use this when a query gets impressions but you are unsure whether to edit, create or skip a page. Test the promised deliverable first.

  2. App makers · Store conversion

    Why did your App Store conversion rate drop?

    Use this when downloads fall after a store-page change. Rebuild the total by traffic source before choosing a screenshot test.